describe the customer
- age - 11-20
- gender - Mostly male
- income - Average if any
- what kind of jobs - Mostly no jobs as they will be too young
- what type of gamers - medium, racing fans
- what hobbies do they do - normal hobbies, mixed
- with friends - mostly
- online/offline - both
- hardcore gamers - not really
- what prices they are willing to pay - the competitors prices are about £40-£50
- why this game over others - because it is something they want.
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